The Hisense UR9 is a bold step forward in TV technology, offering a glimpse into the future of RGB LED displays. With a starting price of $3,500 for the 65-inch model, it challenges the dominance of OLED TVs from LG and Samsung, which typically command similar prices. This competitive pricing strategy is a significant move for Hisense, as it positions the UR9 as a viable alternative to high-end OLEDs, despite some technical limitations.
One of the UR9's standout features is its ability to display colors beyond the P3 color space, a crucial aspect for those seeking accurate and vibrant visuals. The TV's HDR performance is impressive, delivering bright and colorful images that can enhance the viewing experience for movies and shows with wider color palettes. However, it's important to note that the UR9's performance is still dependent on the availability of content that utilizes the BT.2020 color space, which is currently limited.
In terms of design and functionality, the UR9 measures 1.8 inches thick and features a pedestal stand. It offers three HDMI 2.1 inputs, a USB-C DisplayPort connection, and supports 180Hz native refresh rate, AMD Freesync Premium Pro, HDR 10+, and Dolby Vision. While the TV's specifications are impressive, the placement of the USB-C DisplayPort connection along the left edge of the TV is a design choice that may be less than ideal for some users.
The Hisense UR9's performance in my tests was generally positive, with accurate color reproduction and good brightness levels. However, I did notice some motion judder, which can be a common issue with RGB LED TVs. The TV's ability to handle colors beyond P3 was evident in the vibrant greens of the jungle scenes in the BBC documentary series 'Planet Earth II,' showcasing its potential for delivering rich and detailed visuals.
One of the key advantages of RGB LED TVs is their ability to achieve 100 percent of the BT.2020 color space, which is crucial for accurate color representation. However, the widespread adoption of this color space is still a challenge, as most HDR content uses the P3 color space. This creates a chicken-or-the-egg situation, where TVs capable of displaying BT.2020 colors are needed, but content creators have yet to fully embrace this standard.
Despite some technical limitations, the Hisense UR9 is a significant step forward in TV technology. It offers a glimpse into the future of RGB LED displays and challenges the dominance of OLED TVs. While OLEDs still have an edge in terms of contrast and overall picture quality, the UR9's performance and competitive pricing make it a compelling option for those seeking an alternative to high-end OLEDs.
In conclusion, the Hisense UR9 is a fascinating development in the world of TVs, offering a blend of innovative technology and competitive pricing. While it may not be the perfect TV for every viewer, it represents a promising step towards a more diverse and competitive market, where consumers have more choices to suit their preferences and budgets.
